What is the Right Time to Post on Instagram in 2024?

What is the Right Time to Post on Instagram in 2024?

In the ever-evolving landscape of social media, understanding the best time to post on Instagram is crucial for maximising engagement, reach, and interaction with your audience. As we step into 2024, the dynamics of user engagement on Instagram have shifted, influenced by changes in user behavior, the platform’s algorithm, and global trends. 

In 2024, Instagram continues to prioritise content based on what it believes will be most engaging to each user, considering factors such as interest, timeliness, and relationship. This means content that receives more engagement shortly after posting is likely to be shown to a larger portion of your audience.

It’s important to note that the best times can vary significantly depending on your target audience’s location, habits, and demographics. However, certain trends have emerged that provide a solid starting point for most accounts.

1. Weekdays vs. Weekends

In general, weekdays tend to see higher engagement rates compared to weekends. During the week, people often check their Instagram feeds during breaks, commuting, and downtime. The weekends, while still active, show a more sporadic engagement pattern as people are more likely to be engaged in leisure activities away from their screens- MrInsta Biz.  

2. Best Times by Day

  1. Monday to Friday: The most engagement is typically seen from 11 a.m. to 2 p.m. This midday window captures users checking their phones during lunch breaks or in moments of downtime during their workday.
  2. Saturday: Engagement peaks in the morning from 9 a.m. to 11 a.m., reflecting a slower start to the day for many users.
  3. Sunday: Posts tend to perform well in the late afternoon and early evening, from 4 p.m. to 6 p.m., as users wind down their weekend activities and prepare for the week ahead.

3. The Impact of Time Zones

When planning your posting schedule, consider the time zones of your target audience. If your followers are spread across the globe, aim for times that hit the overlap of peak hours in multiple time zones. For accounts targeting a local audience, align your posts with the local peak times- MrInsta Biz.  

4. Industry-Specific Insights

Engagement patterns can vary widely across different industries. For example:

  1. B2C (Business to Consumer): Evenings and weekends can be more effective as consumers are more likely to engage with shopping and entertainment content during their free time.
  2. B2B (Business to Business):  Weekday mornings are prime time, especially on Tuesdays and Wednesdays, as professionals are more active on social media for work-related purposes.
  3. Creative and Entertainment: Late evenings and weekends often see higher engagement as users have more leisure time to consume content.

5. Leveraging Instagram Insights

To refine your posting strategy further, utilise Instagram Insights (available for business and creator accounts) to analyse when your followers are most active- MrInsta Biz. This tool provides personalised data that can help you tailor your posting schedule to your audience’s specific habits.


In conclusion, while the data provides a solid foundation for understanding the best times to post on Instagram in 2024, it’s essential to continuously test and learn from your own experiences. Social media is dynamic, and staying adaptable, analysing your performance, and understanding your audience’s preferences will ensure your content reaches its maximum potential. Start with the guidelines outlined in this article, but don’t hesitate to adjust based on your unique insights and results.