16+ Instagram Users Related Stats You Need to Know in 2024

16 Instagram User Stats You Need to Know

Instagram, a prominent social media platform, boasts a high user base exceeding 2.4 billion globally. With a daily engagement rate of 500 million users, it stands as a dynamically interconnected global community. It has experienced an unprecedented growth, escalating from 100 million to 1 billion users within a span of five years, from 2013 to 2018, with a projected 1.8% surge in 2023.

Instagram serves as a platform for social connections, self-expression, and visual storytelling; offering a dynamic space to share experiences and stay connected with friends, influencers, and brands. 

Here are the 10 essential Instagram user stats you need to know to further strengthen your online presence.

1. Instagram has 2.4 Billion Users

Instagram’s population is 0.0297% of the world’s population. The Platform asserts its global influence with an impressive user base of 2.4 billion, ranking as the 6th most visited website globally and this number is projected to reach 2.5 billion by the end of 2024, according to Demand sage. 

As of 2021, Meta’s Instagram boasted 1.21 billion monthly active users, constituting more than 28 percent of the global internet user population. Notably, user numbers increased from 1.04 billion in 2020 to 1.24 billion in 2022.

With 2.4 billion active users globally, Instagram’s consistent growth reflects its relevance, attracting diverse demographics from various geographic locations. Notably, India takes the lead with an enormous ad audience size of 180 million, followed closely by the United States (170 million) and Brazil (110 million).

1.1. The Top 6 Instagram users are @Cristiano @Leomessi @SelenaGomez @KylieJenner @therock @Arianagrande

Instagram’s top users are Cristiano with 648 million followers, Leomessi with 595 million, Selena Gomez with 477 million, Kylie Jenner with 397 million, The Rock with 385 million, and Ariana Grande with 376 million. These figures underscore the platform’s widespread global engagement and influence.

2. Nearly 70% of Instagram’s audience is hooked on Instagram Stories

A massive 1.68 billion audience loves to watch Stories on Instagram every day which means 70% of users actively immerse themselves in daily Instagram Stories, highlighting the platform’s influential nature and the compelling appeal of Stories in audience retention. 

Notably, 92% of internet users globally watch online videos, finding them both captivating and entertaining. 

Contrary to the belief that users prefer silent video consumption on social media, a study reveals that 75% of people still watch videos with sound on in private settings.

2.1 The most loved format of Posting Instagram Stories is Narrative

Concise narratives combining photos, videos, and text topped the list, with 35% of consumers favoring this format. Additionally, Stories featuring quizzes and polls emerged as another popular choice.

3. 500 Million Users are Active on Instagram

Instagram, with a daily active user base of 500 million, commands 10.10% of the world’s 4.95 billion internet users, equating to 61.4% of the total global Population. solidifying its status as a global hub. 

Instagram’s Stories feature, with 500 million daily users, offers a casual and engaging platform for sharing moments. Studies from 99 Firms indicate that 86.6% of Instagram users actively post Stories. 

3.1 The Timeline of Instagram’s User Growth is:

Instagram’s User growth timeline is given below: 

  1. 1 million (2010)
  2. 50 million (2011)
  3. 100 million (2012)
  4. 150 million (2013)
  5. 300 million (2014)
  6. 400 million (2015)

4. Just 2.1% of Instagram’s Users are above 65

Instagram’s user base is predominantly under 45, with 60% aged 18-34, emphasizing its versatility. Age distribution is as follows: 13-17 (8.5%), 18-24 (30.1%), 25-34 (31.5%), 35-44 (16.1%), 45-54 (8%), and over 65 (2.1%).

5. 98% of Instagram Brands love the feature of Ads

Instagram hosts 200+ million businesses, fueling a projected 2023 Stories ad revenue of $20.03 billion. Brands post actively, averaging 1.56 times daily, and 98% of fashion brands leverage Instagram ads as their marketing hub. 

The advertising audience is primarily aged 18-34 (61%), with less than 7% over 55. Males slightly outnumber females, comprising 52.4% of the advertising audience.

Reflecting its popularity, 29% of marketers allocate the majority of their social media ad budget to Instagram ads, as reported by Smartly.

6. Instagram has experienced a drastic shift from 100M To 2B Within 10 Years

Between 2013 and 2018, Instagram’s user base surged from 100 million to 2 billion. Projecting a steady 1.8% growth in 2023, these numbers highlight the enduring popularity of the platform. Notably, the introduction of Instagram’s video feature on June 20, 2013, catalysed a substantial increase in engagement, doubling social interactions. 

In 2013, U.S. brands witnessed just over 2 billion total actions on Instagram, but after the video launch, engagement soared to over 4.6 billion actions. This trend persisted in 2014, with a 90% growth in audience interaction on video posts, primarily fueled by a notable increase in videos posted by U.S. brands.

7. The Instagram community in the US has experienced a remarkable expansion, with 5.47% growth among its users

In 2023, Instagram continues its ascent as a leading social media platform with an impressive 5.47% annual growth, fostering global connections and creativity through its expanding user base.

A survey of US social media users projects Instagram’s user count in the US to reach 133.5 million in 2023, a 4.1% increase from the previous year. The growth trend commenced in 2019 with 110.8 million users, rising by 6.8% in 2020 to 118.3 million. This surge remained significant, achieving a 4.3% increase in 2021 to reach 123.4 million users and a subsequent 4% rise in 2022, bringing the user base to 128.3 million.

Over the forecast period from 2019 to 2026, Instagram anticipates a robust growth of 37.5 million users in the US, marking a substantial 33.8% overall increase and an average annual growth rate of 4.3%.

8.Over 500,000 Active Influencers are Operating on Instagram

Instagram hosts a vibrant community of over 500,000 active influencers as of March 2024, making it a key battleground for brands aiming to enhance their marketing through genuine human connections. Among these influencers, those with follower counts between 10,000 and 100,000 stand out, boasting the highest engagement rate at 2.4%.

When it comes to financial considerations, the cost of a sponsored post on Instagram varies widely, with prices ranging from $100 to $2,100, influenced primarily by the influencer’s follower count.

9. The 3 most used Instagram hashtags are #Love #Instagood #Fashion

The top 3 hashtags on Instagram are #Love #Instagood #Fashion. These hashtags are important to know because of the volume of shares that each hashtag grabs. For Instance:

  1. #Love has 2.1B Posts: 87.5% users have incorporated this Hashtag #Love in their content. 
  2. #Instagood has 1.7B Posts: 70.83% users have used this Hashtag #Instagood in their content. 
  3. #Fashion has 1.1B Posts: 45.83% users have included this Hashtag #fashion in their content. 

10. Around 849.3 Million Users can see Instagram Ads

Instagram Ads can reach 35.39% users. Around 849.3 million users are expected to see Instagram ads, generating a huge $20.03 billion from Stories in 2023. This establishes Instagram as a top spot for advertising.

More than a quarter (25.7%) of internet users are potential Instagram Ad viewers. India leads with 229.6 million, followed by the U.S. with 143.4 million active Instagram ad viewers.

11. Instagram Posts with Shorter Captions increases 0.84% engagement 

Overall, Instagram posts with shorter captions witness a 0.84% increase in engagement.

Insights on Instagram Post Engagement with Short Captions are given below:

  1. Captions of 0-30 words attract engagement between 0.43% and 0.84%. 
  2. Posts featuring 30-60 characters yield engagement rates ranging from 0.34% to 0.74%.
  3. Captions with 60-90 characters result in engagement percentages ranging from 0.26% to 0.50%.

12. India is the country with the most Instagram Users

India Tops the list ranking Instagram users by country, with 332.2 million active Instagram users.

13. 90% of Instagram users follow at least one business account

90% of Instagram users actively engage by following at least one business account. Among the extensive array of over 200 million businesses on the platform, US-based online stores lead at 86%, followed by the UK with 81%, and Germany with 75%.

14. 49% of Instagram influencers purchased followers in 2021

Approximately 49% of influencers purchased followers, as per Statistica. The study also found that one in four influencers resorts to buying Insta followers to enhance their perceived popularity.

15. 21% of Instagrammers log in weekly, and 16% log in less often than that

The fact that 15.21% log in weekly suggests a consistent and regular interaction with the platform, possibly driven by the desire to stay updated on content or connect with their social circle. 

On the other hand, the 16% who log in less frequently may indicate a more casual use, reflecting a variety of user preferences and priorities in their digital experiences.

16. Instagram is the No#1 Media Platform for building Social Relationships

Instagram is the most used media platform for people to discover new brands and build social relationships. It has one of the highest engagement rates of any social media platform, with an average engagement rate of 1.6%. 

How to Utilise Instagram User Stats?

To strengthen your online presence using Instagram User Stats, you need to consider posting during peak activity hours, aligning content with popular types, include relevant hashtags and refine your strategy over time by using engagement metrics. 


In conclusion, Instagram stands as a powerful force in the digital realms. It brings together a whopping 2.4 billion people from around the world. Clearly, it makes our online world lively and connected, proving it’s not just an app but a global community.