Optimum Video Duration and Dimensions for Instagram Reels in 2024

Optimum Video Duration and Dimensions for Instagram in 2024

Instagram continues to be a pivotal platform for digital storytelling, brand promotion, and personal expression. With its diverse video formats—including Reels, Stories, IGTV, and feed videos—understanding the optimum duration and dimensions for each type is essential for creators aiming to maximise their content’s impact. 

As we step into 2024, let’s dive into the latest guidelines for video content on Instagram to ensure your posts are both visually appealing and aligned with best practices.

1. Instagram Reels: Optimum Duration of the Spotlight Feature

Reels have quickly become one of Instagram’s most engaging features, offering a way to create short, entertaining videos. In 2024, the ideal length for a Reel is between 15 to 30 seconds, even though the platform supports up to 90 seconds. This duration strikes a perfect balance between holding viewers’ attention and delivering concise, impactful messages.

1.1. Dimensions

For Reels, the recommended dimensions are 1080 x 1920 pixels, adhering to a 9:16 aspect ratio. This vertical format is optimal for mobile viewing, ensuring that Reels occupy the entire screen space, thus enhancing viewer engagement.

2. Instagram Stories: Optimum Duration 

Instagram Stories remain a go-to for sharing moments from your daily life, with each story segment limited to 15 seconds. For videos longer than 15 seconds, Instagram segments them into consecutive stories. Conciseness is key; thus, planning your content to fit within these brief intervals can lead to more cohesive and engaging storytelling.

2.1. Dimensions

The ideal size for Stories is also 1080 x 1920 pixels, with a 9:16 aspect ratio. This format guarantees that your Stories are displayed in full-screen mode, capturing the audience’s undivided attention.

3. IGTV: Optimum Duration of long-Form Video Haven

IGTV caters to more extended content, allowing for deeper storytelling. For the average user, video lengths can range from 1 minute to 15 minutes when uploaded from a mobile device, and up to 60 minutes for uploads via the web for verified or larger accounts. However, videos that are 2 to 5 minutes long tend to engage audiences effectively, maintaining interest without overstaying their welcome.

3.1. Dimensions

IGTV supports both vertical (9:16, 1080 x 1920 pixels) and horizontal (16:9, 1920 x 1080 pixels) videos. The choice between vertical and horizontal should depend on the content’s nature and how you want to present it to your audience.

4. Instagram Feed Videos: Optimum Duration of The Classic Format

Feed videos should be between 3 seconds and 60 seconds long. Shorter videos often perform better, delivering your message in a digestible format that fits seamlessly into the scrolling experience of users.

4.1. Dimensions

Feed videos are versatile, supporting square (1:1), vertical (4:5), and horizontal (16:9) formats. While the square format (1080 x 1080 pixels) remains popular for its compatibility with the feed and profile grid, selecting the right aspect ratio should be content-driven.


As Instagram continues to evolve, so do the strategies for creating compelling video content. In 2024, adapting your videos to fit the optimum duration and dimensions for each Instagram format is crucial for engagement and visibility. However, beyond these technical specifications, the success of your content also hinges on creativity, storytelling, and authenticity. By aligning your videos with both the platform’s guidelines and your unique voice, you’re set to captivate and grow your Instagram audience effectively.