How to Set Up an Instagram Business Account/Profile

How to Set Up an Instagram Business Account/Profile

In today’s digital age, having a strong presence on social media is crucial for businesses looking to expand their reach and connect with their target audience. Instagram, with its visual-centric platform, offers a fantastic opportunity for brands to showcase their products, share their story, and engage with customers. Setting up an Instagram business account is the first step towards harnessing the power of this platform for your business. 

Here’s a step-by-step guide to get you started.

Step 1: Download the Instagram App

If you haven’t already, download the Instagram app from the App Store (for iOS users) or Google Play Store (for Android users). Once installed, open the app to begin.

Download the Instagram App

Step 2: Sign Up

You can sign up using an email address, a phone number, or by connecting to your Facebook account. If you’re planning to link your Instagram business account to your business’s Facebook Page, signing up with your Facebook account could be the most straightforward option.

Sign Up

Step 3: Switch to a Business Account

Initially, your account will be set up as a personal account. To switch to a business account:

  1. Go to your profile and tap the menu icon (three horizontal lines) in the top right corner.
  2. Tap ‘Settings’ > ‘Account’ > ‘Switch to Professional Account.’
  3. Choose ‘Business’ (there’s also an option for ‘Creator’ for influencers and public figures).
Switch to a Business Account

Step 4: Connect to a Facebook Page

Connecting your Instagram business account to your business’s Facebook Page allows you to share content directly from Instagram to Facebook and vice versa. This step is optional but recommended for better functionality and analytics.

  1. During the setup, you’ll be prompted to connect to a Facebook Page. You can choose an existing Page or create a new one.

Note: You need to be an admin of the Facebook Page to connect to it.

Connect to a Facebook Page

Step 5: Set Up Your Business Profile

Fill out your business information, including:

  1. Business Category: Helps people understand what you do at a glance.
Business Category
Business Category
  1. Contact Information: Provide your email address, phone number, and a physical address (if applicable) so customers can reach out to you.
Contact Information

Step 6: Customise Your Profile

Customise your profile to make it appealing and informative:

  1. Profile Picture: Use your business logo or a professional image that represents your brand.
  2. Bio: Briefly describe your business, what you offer, and include a call to action (CTA), such as visiting your website or contacting you.
  3. Website: Add your website URL so people can learn more about your products or services.
Customise Your Profile

Step 7: Start Posting

Now that your business account is set up, start posting high-quality content that reflects your brand. Use a mix of posts, stories, and videos to engage your audience. Remember to utilise Instagram’s various features, such as hashtags, geotags, and Instagram Stories, to increase your visibility and engagement.

Start Posting


Setting up an Instagram business account is a straightforward process that opens up numerous opportunities for brand promotion, customer engagement, and sales. By following these steps and implementing best practices for social media marketing, you can effectively use Instagram to grow your business.