10 Tips to Optimise your Instagram Business Profile

Instagram Business is a feature of Instagram that allows you to create a professional account for your brand, business, or organization. With an Instagram Business account, you can access various tools and insights to help you reach your potential customers, grow your audience, and engage with your existing customers. According to statistics, there are more than 200 million business profiles on Instagram.

Experts indicates that you can optimise your Instagram Business through 10 ways:

1. Choosing the Right Username

Choosing the right username is an important step in optimising your Instagram business account. It’s recommended to use a username that includes your business name. This helps create brand consistency and makes it easier for users to find and recognize your account. By using your business name as your username, you establish a clear association between your brand and your Instagram presence.

Having a username that includes your business name also helps with brand recognition and recall. When users see your username, they will immediately associate it with your business, making it easier for them to remember and engage with your content. Additionally, using your business name as your username can also improve your discoverability on Instagram. When users search for your business name, your account will appear more prominently in the search results, increasing the chances of attracting new followers and potential customers.

So, when choosing a username for your Instagram business account, make sure to include your business name to create a strong brand presence and enhance your overall visibility on the platform. 

Choosing the Right Username

Pixi By Petra Picked the username PixiBeauty as the Business is about Beauty Products.

2. Adding a Relevant Instagram Bio

Your Instagram bio is a powerful tool for optimising your Instagram business account. It’s the first thing users see when they visit your profile, so it’s important to make it compelling and informative. In just a few lines, your bio should effectively communicate your brand’s value proposition, showcase your personality, and entice users to engage with your content.

One way to optimise your Instagram bio is by clearly stating what your business offers and what sets you apart from the competition. Use concise and compelling language to convey your unique selling points and highlight the benefits of your products or services. Additionally, including relevant keywords in your bio can improve your discoverability in Instagram’s search algorithm, making it easier for potential customers to find you.

Another strategy is to make your bio visually appealing by using line breaks, emojis, and bullet points. This helps break up the text and make it easier to read, while also adding personality and creativity to your bio. You can also include a call-to-action, such as directing users to your website or encouraging them to DM you for inquiries. By optimising your Instagram bio, you can effectively communicate your brand’s message, attract your target audience, and drive engagement with your content. So, make sure to put some thought into crafting a captivating and visually appealing bio that represents your business effectively.

Adding a Relevant Instagram Bio

Michael Kors has a relevant Bio: A Descriptive Liner with the Professional Link to Website. 

3. Using a Professional Link and Email in Your Bio

Using a professional link and email in your Instagram bio can greatly optimise your Instagram business account. By adding the link to your website in your bio, you provide a direct and easy way for your followers and potential customers to access more information about your business. This link can lead them to your online store, portfolio, or any other relevant web page that showcases your products or services.

Additionally, including your email in your bio enables collaborators and potential business partners to connect with you directly. This can open up opportunities for collaborations, sponsorships, or other mutually beneficial partnerships. By providing your email, you make it convenient for interested parties to reach out to you and discuss potential opportunities.

Remember, having a professional link and email in your bio adds credibility to your Instagram business account and makes it easier for people to engage with you. So, make sure to include these important contact details in your bio to optimise your presence on the platform.

4. Adding a Good Display Picture

Having a good profile photo optimises your Instagram business account in several ways. First, it helps create a strong visual identity for your brand. When users visit your profile, a professional and visually appealing profile photo immediately grabs their attention and makes a positive impression. This can increase the likelihood of them following your account and engaging with your content.

Second, a clear profile photo helps with brand recognition. By using a consistent profile photo across your social media platforms, you create a cohesive brand image that is easily recognizable to your audience. This can lead to increased brand recall and make it easier for people to find and connect with your business.

Overall, a good profile photo optimises your Instagram business account by making it more visually appealing, professional, and memorable. It’s an essential element in building a strong brand presence on the platform. So, make sure to choose a profile photo that represents your brand effectively and leaves a lasting impression on your audience.

Sephora has kept the Business Logo as Display Picture

Adding a Good Display Picture

5. Crafting an Introductory Post

Crafting an introductory post is a great way to optimise your Instagram business account. Your first post serves as a powerful opportunity to introduce your brand, connect with your followers, and showcase how your business can solve their problems or fulfill their needs.

When creating your introductory post, whether it’s a video or an image, it’s crucial to prioritize high quality and consistency with your brand. Choose visuals that accurately represent your business and align with your brand identity. For example, you can share a photo of your store, a picture of yourself, or a snapshot of your work. The key is to make it visually appealing and reflective of what your business offers.

By crafting a compelling introduction post, you can capture the attention of your followers, create a positive first impression, and establish a strong foundation for building relationships with your audience. So, take the time to create a high-quality and engaging post that effectively communicates your brand’s value and resonates with your target audience. 

6. Creating an Aesthetic Theme

Having a great Instagram theme aesthetic is a powerful way to optimise your Instagram business profile and attract more likes, views, and followers. Your Instagram aesthetic is the first impression people get when they visit your page, so it’s crucial to create a visually cohesive and appealing feed.

Think about it, when you come across a page with a mix of random posts like selfies, infographics, and cat videos, it can be confusing and unappealing. Chances are, you wouldn’t follow such a page. That’s why having a consistent theme is key. It helps create a sense of identity and professionalism for your brand or business.

Depending on the type of Instagram page you have, your theme can revolve around your product or the type of content you share. If you’re reposting content, make sure it aligns with your overall theme. And if your page focuses on motivational quotes, tips, or graphics, you can format your theme to reflect that style. By curating a visually appealing and cohesive feed, you’ll attract more engagement, followers, and ultimately, grow your Instagram presence. 

Creating an Aesthetic Theme

Pixi Beauty Picked the Theme of Pastel Colours to add aesthetic effect to her Business Profile.

Creating an Aesthetic Theme

7. Using Highly Relevant Hashtags

Posts with at least one hashtag have an average of 12.6% more engagement compared to posts without any hashtags. Studies have shown that using around 9-11 hashtags per post can maximise your reach and engagement. It’s like casting a wider net to capture the attention of potential followers who are interested in your niche. 

Posts with highly relevant hashtags tend to perform better. In fact, Instagram allows up to 30 hashtags per post, but using a mix of popular and niche hashtags can yield better results. 

So, by strategically selecting the right hashtags and finding that sweet spot between popularity and specificity, you can optimise your Instagram business profile, attract more followers, and increase engagement on your posts. 

8. Constantly Posting Pictures

Constantly posting pictures is a powerful way to optimise your Instagram business account and promote your business effectively. By regularly sharing visually appealing and engaging pictures related to your products, services, or brand, you can attract the attention of your followers and potential customers.

Posting pictures consistently helps keep your audience engaged and interested in your content. When you consistently provide valuable and visually appealing pictures, your followers will look forward to seeing your posts and are more likely to engage with them through likes, comments, and shares. This increased engagement can lead to greater visibility and reach, as Instagram’s algorithm tends to prioritise content that receives high engagement.

Moreover, consistent posting allows you to showcase the different aspects of your business, such as new products, behind-the-scenes glimpses, customer testimonials, or special promotions. This variety in your content keeps your feed fresh and interesting, encouraging your followers to stay connected with your brand.

So, make it a habit to consistently post high-quality pictures that align with your brand and resonate with your target audience. This will help optimise your Instagram business account and drive greater engagement and awareness for your business.

9. Working with Micro-Influencers

Working with micro-influencers can be a game-changer for optimising your Instagram business. Did you know that micro-influencers, who typically have between 10,000 to 100,000 followers, often yield higher engagement rates compared to larger influencers? It’s all about finding that sweet spot where they have a decent following, but won’t charge exorbitant fees for a shout-out.

When selecting micro-influencers to collaborate with, it’s essential to consider their engagement rate. You can calculate this by looking at the number of followers they have and the number of likes they receive on each post. Aim for influencers with an engagement rate of at least 10%. For example, if they have 10,000 followers, they should be receiving around a thousand likes per post. This indicates an active and engaged following.

Once you’ve identified a micro-influencer you’d like to work with, reach out to them through direct message (DM) and inquire about their advertisement rates. Keep in mind that pricing can vary depending on your niche. To determine a fair price, it’s advisable to connect with multiple influencers and compare the average costs. However, when targeting influencers with under a hundred thousand followers, it shouldn’t cost you more than twenty bucks for them to repost your content on their page. It’s a cost-effective way to expand your reach and attract more followers! 

10. Using Instagram Analytics

Using Instagram Analytics is a fantastic way to optimise engagement on your business account. It’s essential to understand which of your posts resonate the most with your audience. Luckily, it’s super easy to figure out! Just head over to your home page and click on “insights.”

Once you’re in the insights section, click on “content interactions.” This will provide you with valuable data on which posts receive the most likes, comments, shares, and saves. Pay attention to recurring themes and patterns. Do posts featuring your lovely face perform better than those without? Are longer captions more engaging than shorter ones? Is there a particular post that thrives when you use a specific hashtag? Analysing these insights will help you tailor your content strategy and maximise engagement with your audience. 


To sumup, Optimizing your Instagram business profile is key to attracting more followers and customers. By choosing a username that includes your business name, you establish brand consistency and make it easier for users to find and recognize your account. Additionally, crafting a compelling and informative bio that highlights your unique selling points and showcases your brand’s personality is crucial. Remember to integrate Reels into your stories to increase engagement and create captivating content. With these strategies in place, your Instagram business profile will shine and help you reach new heights of success.