Optimum Photo Sizes and Dimensions for Instagram Posts in 2024

Instagram continues to be a leading platform for digital storytelling, where visuals take the center stage. Whether you’re a brand, an influencer, or just someone looking to share your moments, understanding the optimum photo sizes and dimensions for your Instagram posts is crucial for making an impact – MrInsta Biz.  

Here’s your comprehensive guide for 2024, ensuring your visuals look their best on everyone’s feed: 

1. Square Posts (1080 x 1080 pixels)

Square Posts on Instagram refer to the format of the images or videos that are shared on the platform. It means that the photos or videos have a square aspect ratio, with equal dimensions on all sides. Square posts used to be the standard format on Instagram before the platform introduced support for different aspect ratios –  MrInsta Biz.  

These posts are timeless. Brands like Jimmychoo and Dior utilise this format to showcase stunning visuals that capture the audience’s attention, proving that high-quality, well-framed images compel the audience to shop more.

2. Portrait Posts (1080 x 1350 pixels)

Portrait Posts on Instagram are posts that have a vertical orientation, similar to the way a portrait photo is framed. These posts are taller than they are wide, allowing for a more immersive and vertical viewing experience on the platform. Portrait posts are a great way to showcase full-length photos, tall buildings, or any content that benefits from a vertical perspective- MrInsta Biz.  

These posts offer more visual real estate. Fashion influencers and brands leverage this format to showcase outfits and products in detail, resulting in higher engagement rates compared to other post types. For Example, Brands like Sephora, Gucci and Louis Vuitton use this format. 

3. Landscape Posts (1080 x 566 pixels)

Landscape photos on Instagram are photos that have a horizontal orientation, similar to the way a landscape is typically framed. These photos are wider than they are tall, allowing for a broader view of the scene. Landscape photos on Instagram are great for capturing wide landscapes, group shots, or any content that benefits from a wider perspective. They can be a beautiful way to showcase the full breadth of a stunning view or capture a group of friends in a scenic setting.

These photos are perfect for breathtaking scenery or group shots, allowing you to share broader perspectives. Travel bloggers often use this format to share panoramic views, immersing followers in their adventures. For Instance, Canon USA utilises this format. 

4. Stories and Reels (1080 x 1920 pixels)

The size and dimensions for Stories on Instagram are 1080 pixels wide by 1920 pixels tall, with an aspect ratio of 9:16. As for Reels, the recommended size is also 1080 pixels wide, but the height can vary between 1920 pixels and 1080 pixels, depending on the orientation of the video (vertical or horizontal). So, for Reels, you can go with either a 1080 x 1920 or 1080 x 1080 dimension.

With 500 million people using Stories daily, optimising this format is crucial. Brands and creators use Stories and Reels for behind-the-scenes content, tutorials, and more, engaging users with full-screen visuals.

5. IGTV and Instagram Live (1080 x 1920 pixels)

The size and dimensions for IGTV videos on Instagram are a minimum of 720 pixels wide and 1024 pixels tall, with a maximum aspect ratio of 9:16 for vertical videos and 16:9 for horizontal videos. As for Instagram Live, there are no specific size dimensions as it is a real-time streaming feature where you can go live and interact with your followers in the moment. Just make sure you have a stable internet connection and a good camera setup for a great live streaming experience.

Fitness coaches, chefs, and educators use these formats for workouts, cooking classes, and webinars, engaging viewers with high-quality, vertical videos.

Q. Why do you think finding the right size for your content on social media platforms is important? 

The right size and dimensions ensure your images and videos are displayed crisply, without unwanted cropping or resolution loss. Instagram’s algorithm prefers content that fits its recommended specifications, influencing how your posts perform and appear on your audience’s feeds.

Conclusion

Staying up-to-date with Instagram’s best practices for photo sizes and dimensions ensures your content looks its best and performs well. By following these guidelines, you can create visually appealing posts that capture your audience’s attention and convey your message effectively in 2024.